The archive
Three parts on three horizons: the present, the next thirty years and the next hundred. The author’s own examples come from advertising and marketing, where the author has spent a career and where AI landed first, but the argument is about work under AI in any sector. The articles are evidence for the standard rather than the standard itself.
I
From the past to the present: how our metrics moved from counting physical things to monetising human attention, and what a human-centric ledger would have to measure instead. It is where the five principles and the six conditions were first set out, along with the ten-row table that is now Annex A.
II
From the present to the future: why “human in the loop” is becoming a legal fiction, why judgement rate (the operator cell of Exposure) is the missing number, and why the last job left standing is the accountable human, the liability sink.
III
What meaning gets routed through once it stops being routed through work, and why the ledger that the first two parts build should be designed to make itself unnecessary.
The list
Get new principles, revisions and the arguments that killed them, roughly once a month and never more often.